Tell me, are you satisfied with the way sellers communicate with you online or offline? Are your clients satisfied with communication and service?
If so, there is always room for improvement. If not, then…
We have already written about books on improving customer service. Now is the time to improve your communication skills and check out the best sellers in the field.
Psychology of influence. How to learn to persuade and achieve success
Author: Robert Cialdini
What is this book about
This is the case when everyone can be advised to read it, but for those involved in sales, this should be a reference book.
Robert Cialdini has spent many years studying the principles of successful sales. Based on his research, he wrote a guide to motivation and persuasion that many reputable periodicals have recognized as the best book on influence ever published.
The publication is addressed to everyone who communicates with people and wants to get results from it: politicians, top managers, advertisers and everyone who wants to convince and achieve their goals.
Watch an interview with Robert Cialdini about the secrets of the psychology of influence:
Where can I buy
Read-city
- Labyrinth
- Ozon
"Hidden Human Control"
This work was included in our list of books on the psychology of communication due to its enviable popularity among Russian readers. Author Viktor Sheinov tells how he will learn to manipulate people through humor and compliments, and also considers ways to protect himself from these same techniques.
The title of one of the best books on the psychology of communication speaks for itself. After reading this book, you will be able to understand how to manage feelings and the interlocutor himself so that he does not even suspect it. Naturally, practice is needed here, and no one guarantees a positive result the first time.
How to talk to anyone, anytime, anywhere
Author: Larry King
What is this book about
Just recently, the greatest conversationalist of all time, Larry King, left the world. The book he wrote is about how to overcome awkwardness in talking with strangers and overcome the fear of speaking in public.
The author is a true master of communication; prominent figures in politics, business, sports and art considered it an honor to be a guest on his talk show. In the book, he shares his secrets, gives a lot of useful advice and teaches how to speak in a wide variety of situations - from a cousin’s wedding to a high-society dinner.
Watch the book summary to know the key ideas expressed by Larry King in his bestseller:
Where can I buy
Read-city
- Labyrinth
- Ozon
"Don't growl at the dog"
The full title of this work is “The Book of Training People, Animals and Yourself.” Author Karen Pryor uses original psychological techniques that have received many flattering reviews from both professionals in this field and ordinary readers.
This work does not call for hypnotizing the interlocutor or somehow manipulating him. The book consists of a series of positive reinforcements for a particular individual. That is, here we have a kind of reward for each person for some actions. This could be simple praise, gifts and other niceties, if the results of your work satisfy the person trying to manage you.
Dale Carnegie. A complete course of communication techniques
Author: Dale Carnegie
What is this book about
Here all the most important advice from Dale Carnegie is collected and structured into 33 lessons. But the most valuable thing in the book is excellent practical exercises for practicing Carnegie principles, selected so that the algorithms for successful communication are “built into” your speech, your thinking, and your behavior.
There is also something interesting for practitioners: many exercises to awaken creative abilities, increase resistance to stress, and the ability to maintain mental balance in any circumstances.
Listen to Dale Carnegie's audiobook, The Secret of Talking to People:
https://youtu.be/W6LeknvlIjI
Where can I buy
Read-city
- Ozon
Never Eat Alone and Other Networking Rules
Keith Ferrazzi
Kate Ferrazzi - "Never Eat Alone and Other Networking Rules"
This book about communication teaches you how to make useful contacts and build relationships with people. The main idea of the author is that without the ability to be honest and open, it is impossible to conduct business in the modern world.
Useful to read: How a copywriter can get rid of impostor syndrome
Kremlin school of negotiations
Author: Igor Ryzov
What is this book about
The publication talks about the main tenets of the school in question and describes various techniques for conducting aggressive negotiations. The author is one of the leading Russian experts in the field of negotiations.
Over 18 years of experience in conducting commercial activities, he had to hear “no” more often than Soviet diplomats in his time. Here he shares tips on how to emerge victorious from any dispute and direct negotiations in a direction that benefits you.
Watch the recording of Igor Ryzov’s training on conducting tough negotiations:
Where can I buy
Read-city
- Labyrinth
- Ozon
Negotiations with monsters. How to negotiate with the powers that be
Author: Igor Ryzov
What is this book about
The publication is positioned as advanced coaching for those who want to learn how to win on their own terms in negotiations with officials, top managers and business gurus.
We recommend watching a series of videos by the author of the book, which have the general title “Negotiations with Monsters”:
Where can I buy
Read-city
- Labyrinth
- Ozon
You can agree on everything...
Author: Gavin Kennedy
What is this book about
This bestseller has gone through several reprints and has long been considered a true negotiator's bible. The beauty of the book is that it destroys common stereotypes with absolute ruthlessness, showing how deeply the long-acquired, but, unfortunately, incorrect concepts and principles of the negotiation process sit in us.
Gavin Kennedy designed assignments for readers to make the learning process interesting and entertaining. Watch a large video review of the book:
Where can I buy
Read-city
- Labyrinth
- Ozon
Carl von Clausewitz "On War"
The Prussian officer Carl Philipp Gottlieb von Clausewitz was an excellent theorist and true practitioner. He fought with Napoleon, and in Russian units, fighting on the front line in the uniform of the Russian Empire. Later, he achieved significant success in his homeland, rising to the rank of major general and becoming director of the Prussian Military Academy. Clausewitz clearly had an excellent understanding of tactics and strategy. And his treatise “On War” is so full of aphorisms that it is not clear why young people still do not fill their sleeves with his sayings.
Negotiations: a complete course
Author: Gavin Kennedy
What is this book about
The publication is considered a guide to the best works in the field of teaching negotiation art. Kennedy draws on his 25 years of experience as a negotiator and business coach to critically analyze the most popular negotiation practices, helping the reader adopt the most effective ones.
The book talks about how to prepare for an upcoming meeting, how to advantageously present your point of view, how to negotiate and how to make the negotiation process mutually beneficial for all parties involved.
Listen to a fragment of the audiobook from liters:
Where can I buy
Read-city
- Labyrinth
- Ozon
Effective communications
Author: Harvard Business Review Top 10 Articles
What is this book about
The publication is a new issue of Harvard Business Review, the world's leading business magazine dedicated to effective communications.
The authors have selected the most useful and practically applicable articles on the topic. Readers here:
- learn why the way we present ideas is sometimes more important than the ideas themselves;
- will understand why it is so important to make presentations of new projects differently for charismatic bosses and follower bosses.
- will understand why subordinates are more willing to listen to managers who show sincere interest and sympathy for them and why management is simply obliged to maintain constant communication with employees.
The authors of the book promise that thanks to the use of the techniques described in the collection, anyone will be able to find a common language with almost any interlocutor in any business situation.
Watch a short video review of the book:
Where can I buy
Read-city
- Ozon
"The Mentalist"
The work of Frederic Rapili is also considered one of the best books on the psychology of communication. Many readers are intrigued by the name, because the concept of “mentalism” is something from the field of clairvoyance, telepathy and other extrasensory abilities. But in reality this is a false association. Mentalism is a form of performing art.
Some people, for various reasons, develop skills in hypnosis, but the main thing is to present yourself, put on a show that will make people open their mouths and listen to everything you say. That is, mentalists can be called charlatans, because they enjoy the trust of people. They have a flexible mind, good powers of observation, and they can always win over their interlocutor, anticipating his desires and obtaining the necessary information.
One of the best books on the psychology of communication reveals exactly how to master such an unusual style of communication. The work contains vivid examples, analyzes and other aids for “young charlatans.” The book is very easy to understand because it is written in simple and understandable human language.
Easy to talk! How to become a pleasant conversationalist by communicating confidently and at ease
Author: Carol Fleming
What is this book about
Carol Fleming is an expert in the field of communication skills, and in the book she talks about the difficult art of small talk. The book helps readers solve many problems:
- unite people;
- understand and trust each other;
- make new friends and strengthen friendships;
- avoid conflicts;
- exchange opinions.
Listen to a fragment of the audiobook from liters:
Where can I buy
Read-city
- Labyrinth
- Ozon
Key phrase:
“Throw your soldiers into a place where there is no way out, and then they will die, but they will not flee. If they are ready to go to death, how can they not achieve victory? And warriors and other people in this situation strain all their strength. When soldiers are in mortal danger, they fear nothing; when they have no way out, they hold on tight; when they go deep into enemy land, nothing holds them back; when nothing can be done, they fight.”
By the way, one day the prince of the kingdom of Wu decided to see how good Sun Tzu was in training troops and jokingly ordered him to train his own harem, making the concubines real Amazons. The commander managed, however, he had to execute several of the prince’s favorite wives for the sake of discipline. It is worth saying that it is better not to imitate Sun Tzu in this regard; after all, two and a half thousand years have passed, a lot has changed. Well, you know, executions, harems - that’s all.
New rules for business correspondence
Authors: Maxim Ilyakhov and Lyudmila Sarycheva
What is this book about
The authors propose changing the culture of business writing and put forward two new rules: respect for the addressee and concern for his interests. Letters written according to these rules endear you to people and help them find a common language.
After studying the book, readers will be able to confidently write commercial proposals, cover letters, requests to colleagues, responses to clients and any other work letters.
Watch Maxim Ilyakhov’s lecture from Beeline University, where he talks about the new rules of business correspondence:
Where can I buy
Read-city
- Ozon
Dealing with Difficult People
Author: Harvard Business Review Press
What is this book about
Here's how to build empathy and resilience to make your relationships productive. This will be very helpful when working with complex and demanding clients.
Like most HBR publications, the publication is distinguished by a variety of easily accessible recommendations and cases that allow you to understand the topic.
Watch a short review of the book:
Where can I buy
Read-city
- Labyrinth
Communications. Learn to understand others and communicate productively
Author: Rita Carter
What is this book about
The publication talks about the mechanisms of our psyche that are activated in the process of communication. Here the emphasis is on the functioning of the brain: by understanding its functioning, you can take a closer look at other people and value your first impression more.
The author promises that the knowledge she provides will be useful not only in personal communication, but also in many broader areas, because in the book:
- describes how the crowd effect works and how to avoid it, especially in team work;
- it tells how new trends spread in society and who is the first to pick them up;
- written about critical thinking, thanks to which readers will figure out who should be trusted and who should not;
- the most important thing: it’s figured out how to build communication with acquaintances, friends and colleagues most effectively.
Communication skills can be improved by reading books (we surprised you, right?), so watch Rita Carter's TED talk on the importance of reading:
Where can I buy
Read-city
- Labyrinth
- Ozon
"Delight: 7 Triggers of Persuasion and Captivation" by Sally Hogshead
Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" (not published in Russian) is a bestseller about the influence, charm and attention-holding skills so necessary for people, companies and brands in this age information satiety. The book received mostly positive reviews from readers on Amazon and GoodReads. The book is recommended by such recognized marketing and management experts as Seth Godin and Tom Peters.
In her book, author and celebrated branding consultant Sally Hogshead, who has worked with Microsoft and Starbucks, draws on history, neuroscience, psychology and anthropology to reveal the secrets of charm. How to compete in a world where people spend only a few seconds getting to know new products, ideas, and advertising messages? How to capture and hold the attention of the consumer, how to charm him?
Read the book's key ideas
Read more, become masters of persuasion and effective communication. New useful collections are coming soon!
The art of communication
Author: John Maxwell
What is this book about
John Maxwell is a world-renowned leadership expert. He argues that if you want to succeed, you need to learn how to connect with people.
In this book, Maxwell shares with readers five principles and five rules of networking that will allow you to make quantum leaps in your relationships with people.
Watch the speech by the author of the book on the topic “How a leader can learn to work with people”:
Where can I buy
Read-city
- Labyrinth
"Charm Using Secret Service Techniques" by Jack Schafer
The book “The Like Switch” by former FBI special agent and psychology professor Jack Schafer (in the Russian edition “Turning on the charm using the methods of the special services”) received mostly positive reviews from critics and readers. The book has more than 100 positive reviews on the Amazon website, and more than 800 positive ratings on the Goodreads book portal.
Many people want to be charming, attractive and interesting. However, you should not be upset if you think that nature has deprived you of these talents. With the help of former FBI agent Jack Schafer, anyone can learn how to make the right impression.
Read the book's key ideas
