Definition of behavior and development of its norms in society

Every day we are surrounded by hundreds, or even thousands of people. The types of human behavior can vary greatly depending on personality, upbringing and lifestyle. We wake up in a house with our family, get to work with a large number of strangers, some of whom may well ruin the morning with rudeness. At work we communicate with dozens of colleagues or clients, and on the way home we often look into a store and are forced to talk with the saleswoman. Not to mention that on the weekends, most of us relax somewhere with friends, discussing the events of the past week and mentally preparing ourselves for the next one. Only hermits in the mountains can live for several days without people and without any contact with them. For us, ordinary city residents, this will not work.

Group behavior

This refers to the directed action of several people who are part of the same social group. Basically, the type of behavior of people is determined by the influence of certain processes directly related to the group itself.

The difference from other species is the consistency of the relationship between individuals, even if they are not in the same territory at the time of performing tasks.

The influence of genetics

Long before Charles Darwin published On the Origin of Species in 1858, animal breeders knew that behavioral patterns were somehow influenced by inheritance from parents. Studies of identical twins compared with less closely related individuals and children raised in foster care have helped scientists understand the influence of genetics on human behavior. The study of human behavioral genetics is still evolving steadily using new techniques such as genome-wide association studies.

Sex role behavior

This division is a reflection of the behavior of people of a particular gender. It depends on the area, traditions, orders and other determining factors. It is expressed in the fulfillment of basic social roles established due to the life processes of specific social groups.

These types of human behavior are characteristic of groups of individuals. Their manifestations are directly related to the goals of society and the functions performed by members of society.

Raising the younger generation

One of the most important moments in raising the younger generation is conversations about behavior at school. The purpose of such conversations should be to expand the knowledge of schoolchildren about the culture of behavior, to explain to them the moral meaning of this concept, as well as to develop in them the skills of correct behavior in society. First of all, the teacher must explain to students what behavior is, that it is inextricably linked with the people around them, that how the teenager behaves determines how easy and pleasant it will be for these people to live next to him. Teachers should also cultivate positive character traits in children using the examples of books by various writers and poets. The following rules also need to be explained to students:

  • how to behave at school;
  • how to behave on the street;
  • how to behave in a company;
  • how to behave in city transport;
  • how to behave when visiting.

It is important to pay special attention, especially in high school, to such an issue as a girl’s behavior in the company of classmates, as well as in the company of boys outside of school.

Competitive Behavior

This type of behavioral reaction of an individual is expressed in the fact that he perceives people as potential or actual competitors. This look provokes him to fight or compete with them. The main point of this behavior is to win or gain an advantage. It is directly related to the A type of human behavior in an organization.

These are impatient, irritable, distrustful, hostile people. Opposite to it is behavioral line B, according to which the individual does not strive for competition and treats everyone around him kindly.

Loading human culture


Under normal conditions, the loading of a person's culture or behavior begins from birth. The child, like all living things, is trying to save his life.

For him, the only possible threat is considered to be a negative assessment from his parents. The kid is trying to figure out how to avoid such a threat, or even better - to gain approval, he tries to adjust his behavior so as to avoid any threat.

Unfortunately, many adults believe that a child will grow out of only what was put into him from the moment of birth, without paying special attention to his upbringing. As a result, children are not in the best places to collect information, hence the inappropriate behavior of children.

People can tell jokes well and truly believe what is presented with emotion when the information appears genuine and serious. Our behavior is partly based on this. But it’s difficult for us to distinguish genuine emotions from high-quality acting.

If information comes as a priority in a certain activity, with appreciative emotions, then the person will begin to strive to obtain this priority. This is easy to understand using advertising as an example. We all trust the advertised product, buy it and hope that we will get the same result that the advertisers so sincerely talked about.

Other forms of social behavior

One of the special forms of social behavior is the desire for success. It directly affects not only the performance of a person, but also his entire life. In the last century, this type of behavior was clearly expressed in society. Avoiding failure is also an important behavioral manifestation.

It is expressed in a person’s desire not to be worse than those around him and to strive with all his might to reach their level or even become better. Some people strive to communicate with a large number of people, others, on the contrary, avoid society. There are manifestations of the desire for power, attempts to retain it, and the opposite type - humility. You can also highlight confidence and suspiciousness. The first type is manifested in belief in one’s strength and achievement of success. The second is expressed in defeat due to doubts and fears.

Biological context

Biology is very closely related to the issue described in this article. Social behavior is not something that is unique to humans. It arose as a result of long-term natural selection. Although there is some disagreement about how to precisely define behavior in a biological context, one general interpretation, based on a meta-analysis of the scientific literature, states that “behavior is the internally coordinated responses (actions or inactions) of entire living organisms (individuals or groups) to internal and/or external incentives.”

A broader definition of behavior, applicable to plants and other organisms, is similar to the concept of phenotypic plasticity. It describes it as a response to an event or environmental change during a person's life that is different from other physiological or biochemical changes and occurs more quickly. At the same time, it excludes changes that are the result of development (ontogenesis). Behavior may be innate or learned from the environment. The principle of a behavior is whether it is dependent on the environment or is externally learned. That is, it is influenced by both the environment and the environment of other creatures and the will of the subject himself.

What is behavior? It can be considered as any action of the organism that changes its relationship to the environment. It provides access beyond the body into the environment.

Socionic personality types

Socionics is a science designed to study personality types and the relationships between them. She pays a lot of attention to the perception and use of information that a person encounters every day.

There are the following types of personality:

  • Dostoevsky. He is distinguished by highly developed intuition and the ability to empathize. At the same time, he will never put his interlocutor in an uncomfortable position. Innate politeness and sense of tact will not allow him to offend a person;
  • Yesenin is able to calculate the outcome of an event in advance; he acts several steps ahead of the others;
  • Don Quixote lives outside of boundaries and time. He finds several ways to solve problems and can evaluate the benefits of each action;
  • Jack London. A person of this type is cold and acts based on logic. To achieve the goal, he notices everything that surrounds him, using information and people as resources;
  • Stirlitz wonderfully organizes the work of the group, acting as its leader. Everyone will feel comfortable. Stirlitz himself is also capable of completing the tasks facing him;
  • Hamlet lives by emotions, skillfully managing them to create the atmosphere he needs;
  • Robespierre is conscientious, responsible and efficient. Power and glory are in last place for him;
  • Balzac is able to notice details and will not forget to make a caustic remark, which is why he is often considered a cynic;
  • Gaben loves comfort and regularity in everything. He will choose comfort and tranquility, protect himself from noise and bustle;
  • Huxley is curious and attentive. He can read between the lines and see what others see as fantasy. He tends to dream, which helps him reach unprecedented heights;
  • Gorky thinks rationally, putting cause-and-effect relationships at the forefront;
  • Dreiser lives based on moral principles. If something goes against them, he falls into indignation and will never give up his opinion;
  • Dumas is a true introvert who creates his own cozy world;
  • Napoleon is a leader, a fighter, striving to show his superiority at every opportunity. He is stubborn and always gets his way;
  • Zhukov is also confidently moving towards the goal. Guided by cunning, showing selfishness, regardless of people and their desires;
  • Hugo is charismatic and positive. He charges everyone around with a positive attitude.

Napoleon as an image of a sociotype

Each of the personality types in psychology belongs to one of four groups:

  • parents;
  • infantile personalities;
  • aggressors or victims;
  • victims.

Note! According to psychologists, opposites form strong pairs; they attract and complement each other. For example, Jack London and Dreiser, as a victim and aggressor, or Don Quixote and Dumas, an infantile personality and a parent

Role of the group

Social norms, often the unspoken rules of a group, shape not only our behavior but also our relationships. An individual's behavior varies depending on the group of which he is a part, as well as the characteristics of the society that allow its norms to greatly influence society. Without social norms, human society will not function, as is evident in some countries today. People would have to be more abstract in their behavior as there would be no pre-tested "normal" standardized way of life and people would be able to make many more choices for their own personal good. However, the institutionalization of norms is inherent in human society. Perhaps as a direct result of the desire to be accepted by others, which causes people to manipulate their behavior in order to “fit in” with others. Depending on their nature, norms can impact different segments of society either positively (e.g., eating, dressing warmly in winter) or negatively (e.g., racism, drug use).

Creativity and Creativity

It is assumed that creativity is characteristic of every person to one degree or another. Creativity pushes people to step out of their comfort zone. For example, the invention of the first practical airplane by the Wright brothers. The aircraft first flew in 1903, and fifty years later the first passenger jet airliner was introduced. Creativity has helped people live in harsh conditions and has also made some of them rich. We also use creativity in our daily lives, such as when finding a destination.

Typology of psychotypes according to A.E. Lichko

Soviet psychiatrist A.E. Lichko, based on extensive research, identified the following personality types in psychology:

  • Schizoid;
  • Hyperthymic;
  • Hysterical;
  • Cycloid;
  • Psychasthenic;
  • Epileptoid;
  • Sensitive;
  • Conformal;
  • Emotionally labile;
  • Asthenoneurotic;
  • Paranoid;
  • Unstable;

Let us briefly describe personality psychotypes, external signs and behavioral characteristics.

1. The schizoid personality type gives a person duality. They tend to be withdrawn, experience difficulties in interpersonal communication, and are emotionally cold. They have an extravagant imagination. Alcohol is often used as a communication drug.

2. The hyperthymic type is characterized by mobility, restlessness, sociability, noisiness, high spirits, lack of perseverance, and mischief. The importance of their own personality is greatly overestimated, they are drawn to companies, sometimes asocial.

3. Hysterical types aspire to leadership positions

They differ in that they want to attract attention to themselves at any cost (egocentrism). They love praise very much

People of this type are prone to pretense, unnaturalness and posing. Feelings are superficial, willpower is weak and, as a rule, low authority.

4. Individuals with a cycloid psychotype are prone to mood swings. Activity and playfulness on the rise with a tendency to binge drinking can give way to a decline in mood up to subdepression. Such periods are characterized by weakness, lethargy, boredom, and a desire to be alone.

5. Psychasthenics are prone to “self-flagellation” and “self-criticism.” They are indecisive, suspicious, timid, experience obsessive fears, and are angular in their movements.

6. Representatives of the epileptoid type are characterized by the following traits: increased jealousy, angry malice, cruelty, and imperiousness. In a state of alcoholic intoxication, they are capable of aggression, often fall into unconsciousness, and exhibit sadomasochistic tendencies. At the same time, they have accuracy, pedantry and frugality.

7. Personalities of the synthetic type are very worried about their inferiority, are impressionable, and are prone to intellectual and aesthetic hobbies.

8. Conformists, like chameleons, easily adapt to environmental conditions. At the same time, they are weak-willed. In a good team, they make excellent performers. At the same time, they can drink themselves to death “for company” and cannot refuse. The self dissolves in the environment.

9. The emotionally labile type is characterized by extreme changes in mood even for insignificant reasons. Increased attachment to loved ones and relatives, very susceptible to signs of attention.

10. Asthenoneurotics are very capricious and irritable. As a rule, they sleep poorly, suffer from hypochondria and poor appetite.

11. The paranoid type is very distrustful, suspicious, and always on edge.

12. Individuals with an unstable psychotype are characterized by the following manifestations: lack of initiative, easy subordination. They often fall into bad company and are prone to gambling, idleness, pleasure and antisocial behavior.

The Science of Survival

Individuals always compete with other individuals for limited resources, including food, territory, and mates. Conflict occurs between predators and prey, between rivals and comrades, between siblings, partners, and even between parents and offspring. Roles of behavior are a special niche that the subject occupies in this permanent conflict with everyone.

The meaning of social behavior depends in part on the animal's neighbors. Behavior is something that is often consistent with surrounding members of the same species. For example, the more likely a rival male is to abandon a threat, the more value the second male gains from the threat he supposedly poses. However, to protect the group, males can also act as a team. When a population exhibits a series of interacting social behaviors such as this, it can develop a stable pattern known as an evolutionarily stable strategy (or ESS). This term, derived from economic game theory, became prominent after John Maynard Smith (1982) recognized the possible application of the concept of Nash equilibrium to model the evolution of behavioral strategies.

Antique typology

Even before Theophrastus, Hippocrates created the doctrine of the internal juices (or liquids) in the human body. This is: yellow bile (lat. cholos),

black bile (lat.
melas cholos),
blood (lat.
sanguis)
and mucus (lat.
phlegma)
. From the four main juices he derived four temperaments:

  • Choleric (mood changes strongly and quickly, tense, mental states are directed primarily outward).
  • Melancholic (the mood is strong, but changes slowly, tense, mental states are directed mainly inward).
  • Sanguine (mood changes slightly and quickly, is not tense, mental states are directed primarily outward).
  • Phlegmatic (mood changes slightly and slowly, is not tense, mental states are directed primarily inward).

Psychotypes according to Jung.

Jung divided personality types based on two general concepts: introversion or extroversion, as well as the main preferences of each personality type:

Condition 1. Where does a person get energy from?

An introvert is a person whose attention is directed inward; he receives energy from within. An extrovert's interest is directed outward; he receives energy from his environment. Condition 2

How a person accumulates knowledge. Methodically and scrupulously, based on facts, the sensory-sensing psychotype collects information. Intuitive people act mostly irrationally, based on the situation. Condition 3. How a person makes decisions. The thinking-logical type acts after an objective analysis of data. The emotional-feeling type makes decisions based on emotions, without unnecessary thinking. Condition 4. Concerns lifestyle. The rational type systematically implements the planned scenario. The perceiving type is often unpredictable, spontaneous, and flexible.

Based on the above conditions, Jung identified 8 psychotypes:

Our misconceptions

We believe that our assessments and our very behavior come from ourselves.
Only the principles of our assessments, actions and phenomena are external. Let's take an example, the calculator performs complex mathematical calculations on its own, but in order to get the result of the calculations, we performed some manipulations with it. So it is with us, information from the surrounding world enters into us, and we try to calculate our attitude to this modern world and create our own behavior.

No one wants to waste their energy on actions that will not be appreciated by at least one person. No, a person can try to do something, but if he does not find the support of at least one person, then all efforts will stop. We work if this work is appreciated, and we do not work if we do not find the support of others.

Read also: How to make contextual advertising yourself

Our curiosity would also have no meaning if its results were not communicated to someone else. We train in the hope that it will provide an opportunity to make an impression. The motives of an individual's actions are regulated by acquired social norms and the environment of his upbringing.

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