Social behaviorism as a direction in sociology of the twentieth century. Main representatives and methodological premises.

BEHAVIORISM (from the English behavio[u]r - behavior), a branch of psychology limited to the study of behavior, which refers to bodily reactions to changes in the environment. Originated in the USA in the beginning. 20th century B.'s prerequisites were positivism and pragmatism in philosophy; studies of animal behavior (E. Thorndike and others); physiological and psychological the ideas of I. P. Pavlov and V. M. Bekhterev (primarily the concept of conditioned reflexes, which served as the natural scientific basis of B.); numerous applied problems that the introspective psychology that was dominant at that time could not solve.

B.’s “manifesto” is considered to be the article by its founder J.B. Watson “Psychology from the behaviorist’s point of view” (“Psychology as the behaviorist view it”, 1913, Russian translation 2002). Watson rejects the generally accepted method of introspection (self-observation) and any study of inner experience. Psychology must become natural. a science based on objective methods: experiment and observation of behavior. The concept of “consciousness” has no place in science. theories and research, since it is not amenable to external objective observation. Watson proclaims the subject of psychology. science of human and animal behavior, understood as the totality of all externally observable reactions of the body to external influences (stimuli). The unit of analysis of behavior in biology is the simplest “stimulus-response” (S-R) scheme; within its framework, all mental processes are considered. processes. The goal of biology is not only to study, but also to predict and change behavior: by studying the S–R connections, it is possible, based on the situation (combination of stimuli), to predict behavior (chain of reactions), and by changing these stimuli, it is possible to change it.

B. distinguishes between hereditary reactions (unconditioned reflexes, simple emotions) and acquired reactions (habits, thinking, speech, complex emotions, conditioned reflexes). In addition, reactions are divided into external and internal: external (speech, emotions, motor reactions, etc.) are open to observation with the naked eye, internal are accessible only to observation mediated by special reactions. devices (for example, thinking is considered in B. as hidden speech and bodily reactions).

The development of behavior (learning) consists of the acquisition of new reactions based on innate reactions to unconditioned stimuli through conditioning mechanisms. So, for example, in young children, a reaction of fear (freezing, then loud crying) can, according to Watson’s research, be caused by only two unconditional stimuli: a sharp sound and loss of support. Combining one of these stimuli with the presentation of, for example, a rabbit may result in the subsequent presentation of the rabbit alone causing a fear response.

B. was further developed in the “radical behaviorism” of B. F. Skinner. His concept of operant conditioning, in contrast to earlier versions of B., emphasizes the role of not only external causes of behavior, but also spontaneous manifestations of one’s own. activities of an individual that cause changes in the external environment. These physical changes and social environment have a reverse effect on the individual, increasing or decreasing the likelihood of repeated reproduction of behavioral reactions (operants) that caused these environmental changes. Thus, in the operant concept, the concept of “reinforcement” was able to be defined without explicit reference to subjective (represented in the consciousness of the actor) goals. Skinner's central thesis about the recursive interdependence of behavior and environment stated that the basis of meaningful behavior is the feedback between actions and their objective consequences.

The mechanism of biology and the denial of differences in the behavior of animals and humans (most experiments in biology were carried out on white rats, and their results were often transferred to humans) caused criticism from opponents of biology, which influenced the emergence of neobehaviorism. Until the 1960s B. and neobehaviorism were the dominant trends in Amer. psychology, having a significant impact on the theories and methods of teaching (see Programmed training), psychotherapy (see Behavioral psychotherapy), socio-psychological. concepts (see Social learning theory), etc., as well as philosophy of science, linguistics, anthropology, sociology, semiotics, cybernetics and other sciences. From the beginning 1950s under B.'s influence, the social sciences often began to be called the behavioral sciences.

What is behaviorism

This is Behaviorism / American Psychological Association direction of psychology, which studies only objective observable phenomena in human behavior (primarily reactions to stimuli), and not subjective ones such as feelings or consciousness.
According to behaviorism, the stimulus-response relationship determines all our actions and actions. This concept arose from the work of Russian biologist Ivan Pavlov on conditioned reflexes. Inspired by his work, psychologist John Watson wrote an article on the principles of behaviorism in 1913. The American suggested that Watson JB Psychology as the Behaviorist Views it / Psychological Review take a new look at a person through observable phenomena: stimuli, reflexes and instincts.

Since feelings, motives, consciousness and the mind cannot be studied experimentally, behaviorists consider them unknowable. They also oppose considering any internal experience, calling it subjective. The only thing that matters is Behaviorism / Stanford Encyclopedia of Philosophy is how a person reacts to the world around him, and not what he thinks about it.

So behaviorists wanted to give psychology more weight and transfer it to the category of natural sciences. And in many ways it worked out. For example, proponents of this approach were able to use mathematical and statistical methods, as well as confirm the results of experiments with repeated experiments.

In the wake of the rise of evidence-based science in the first half of the 20th century, behaviorism became very popular, especially in the USA.

Pros and cons of behaviorism

Any doctrine or system, no matter how harmonious they may seem, has its limitations in application, and over time, all the advantages and disadvantages of behaviorism became visible, where it would be appropriate to use the methods of this direction, and where it is better to use more modern methods. In any case, practitioners should not give up this wonderful tool in their practice and use the methods of behaviorism where it can give the best effect. Pros of behaviorism:

  • everything that can be learned, studied and applied in behavior - behaviorism has fully and clearly demonstrated;
  • direction, combined with a scientific theoretical approach, supported by vast practical experience, made it possible to expand psychology as a science;
  • Behaviorism established the patterns of formation of behavioral skills.

Minuses:

  • ignoring the participation of human consciousness, all behavioral skills are reduced to the mechanistic nature of reactions;
  • motivation, will, the formation of a mental image of action, and self-reflection are also not taken into account by behaviorists;
  • a person under experimental conditions is considered as an animal, with a set of instincts for survival;
  • Behaviorism does not explain human desire for new inventions and creativity.

Why has behaviorism been criticized?

From the very beginning the approach was Behaviourism/New Philosophical Encyclopedia very limited. Behaviorism completely excluded the factor of heredity, ignored the role of thinking and decision-making processes, and did not consider the discoveries of neurobiology significant.

Representatives of the latter, for example, established Behaviorism / Stanford Encyclopedia of Philosophy that the areas of the brain that reinforce certain behavior do not coincide with the areas responsible for our pleasure. Therefore, even in animals, feeding does not always lead to learning new skills, or, more simply, training.

Behaviorists also believed that there were no differences in the behavior of humans and animals. This played a cruel joke on them, because most of their experiments were carried out by Sokolova E.E. Devyatko I.F., Leontiev A.A. Behaviorism / Great Russian Encyclopedia on rats, and the results extended to human behavior. Of course, this approach is not entirely scientific.

Therefore, today behaviorism in its pure form is practically not used Behaviorism / Stanford Encyclopedia of Philosophy.

Representatives and main ideas


Founder of behaviorism - J. Watson

The founder of the behavioristic approach is J. Watson. In addition to this scientist, there were other representatives of this psychological school. For example:

  • W. Hunter, who in 1914 developed a delayed schedule for studying behavior. The works of this author were subsequently classified as neo-behaviorism. He studied the behavior of monkeys: the animal saw in which box a person put a banana, after which an opaque partition was installed between the monkey and the box for 40 seconds. When the partition was removed, the monkey unerringly opened the box where the experimenter had placed the banana. His experiments with monkeys proved that the animal continues to respond to a stimulus even if it has ceased to act.
  • K. Lashley formed simple skills in animals through training, then removed one or another part of the brain to determine whether it was involved in the development of the skill being trained. As it turned out during the experimental work, despite the removal of one or another part of the brain, the skill formed as a result of training was preserved. If one structural unit is excluded from complex brain activity, its functions are compensated by the work of other parts of the brain. The researcher came to the conclusion that a complex behavioral act is the result of the combined work of parts of the brain. He proved that, if necessary, parts of the brain can be interchangeable.

Thorndike's studies

E. Thorndike, based on behaviorist ideas, developed the theory of operant learning, which is based on the trial and error method. He proposed to reinforce positive forms of behavior with praise and expressions of approval, and to suppress negative forms of behavior with the help of censure, punishment, and condemnation.

In addition, he proved the existence of a connection between ideas in a person’s mind and his movements. According to his approach, the stimulus for a reaction is not just a stimulus, but a problematic situation. It forces a person to adapt to changed conditions, developing a new form of response.

Pavlov's theory

Important! The roots of behaviorism are in biology and zoology. The difference between these sciences and the psychological movement that studies behavior is that specialists in the field of basic sciences conducted experiments only on animals, and behaviorists began to involve people in participating in experiments.


Biology and Zoology

The ideas of the Russian physiologist I.P. Pavlov had a significant influence on the understanding of what behaviorism is. The researcher proved that behavioral reactions are based on unconditioned reflex activity. If you change the conditions for the manifestation of behavioral characteristics, the animal’s reaction to the stimulus will change. So, I.P. Pavlov came to the conclusion that a person has the ability to form the necessary model of animal behavior.

What Behaviorism Can Teach Us

Despite criticism, some of its provisions have not lost their relevance.

The environment greatly affects us

This principle today, when behaviorism is already more than 100 years old, remains one of the fundamental principles in psychology. Psychologists find sources of complexes, fears and worries in external causes.

The environment largely determines our actions. For example, one of the most famous behaviorists, Bernes Frederick Skinner, considered BF Skinner. Beyond Freedom and Dignity, that a person remembers the reaction of the environment to his behavior, and subsequently acts in one way or another depending on the possible consequences. That is, we learn which conditions lead to a positive outcome and which lead to a negative one, and we act accordingly. Therefore, if you want to remain yourself, do not forget to analyze your actions: whether you really did what you wanted, and whether there were any third-party factors.

People's behavior can be influenced

Behaviorists overly absolutized the idea of ​​external influence on human behavior and practically denied the role of the individual. For example, they stated that under completely controlled conditions they could raise a child to be anyone they wanted. At the same time, his innate abilities, inclinations and desires should not have much significance.

Today we know that this is not so. For example, children in orphanages are brought up in approximately the same social conditions, but still have different characters.

Nevertheless, there is some truth in the views of behaviorists. For example, through intrusive advertising, marketers can 1. R. Sama. Impact of Media Advertisements on Consumer Behavior / Journal of Creative Communications 2. L. Uusitalo. Advertising and consumer behavior / Consumer Behavior - a Nordic Perspective to shape our desire to purchase a product. In essence, this is a slightly more complex “stimulus-response” relationship: the hero of the commercial repeatedly calls to buy the product, and we begin to think about the need for it. So you need to be more attentive to such thoughts - it is quite possible that such expenses are not so necessary.

You need to fight not the consequences, but the cause of psychological problems

The focus on finding the source of problems, rather than correcting the consequences, was adopted by cognitive scientists. Cognitive behavioral therapy is based on this principle. It helps a person change their habits, behavior and thoughts so as not to experience negative psychological effects. For example, worries about other people's behavior.

Reward works, but punishment doesn't work very well.

Rewards reinforce certain behaviors, while punishment discourages them. This is exactly how the school grade system works.

However, behaviorists have offered a slightly more complex view. Skinner wrote BF Skinner. Beyond Freedom and Dignity, that the carrot is more important than the stick. The psychologist believed that reward best stimulates a person, and punishment does not turn people away from bad deeds, but only forces them to look for other ways to do them. For example, learn to lie. Therefore, if you want to develop good habits in yourself or someone else and minimize bad ones, use praise more actively.

Behaviorism: a niche in pedagogy

So, over the course of a century, behaviorism has grown from a “harmless” natural science discipline that studies the behavior of animals into a powerful system for controlling mass and individual consciousness. His methods, however, are used not only in the interests of politicians and big businessmen. Analysis of behavior and its correction in themselves do not bring anything bad. Therefore, the principles of radical behaviorism have found their application, for example, in pedagogy. Here, school performance is stimulated, young people are encouraged to lead a healthy lifestyle, physical and intellectual development. With the help of behaviorism techniques, it is possible to treat a number of mental disorders and get rid of psychological problems.

However, the methods used by behaviorists to implement “good intentions” are criticized from time to time. Getting rid of some problems, their patients often acquire others, caused by this very “brainwashing”. It happens that a person becomes completely controlled and cannot make independent decisions. The patient's behavior becomes attached to incentives and to authorities, losing its own significance.

This can be illustrated by the example of religion, which is also a radical behaviorist construct. With the help of certain incentives (the promise of reward in heaven and “divine help” in earthly affairs, intimidation with “heavenly punishment,” etc.), the believer develops certain attitudes and behavior patterns that are closely related to religious teaching and the need for faith in God. If a person moves away from religion, he feels that he is losing the meaning of life, he begins to degrade more and more.

One can also recall how the behavior of the inhabitants of the former Soviet Union changed dramatically as soon as this Union ceased to exist. Millions of Soviet people existed in their country, essentially, in the form of controlled biorobots; they gave the impression of being educated, hardworking and intelligent people, responding to the incentives created by the state, and most often even non-material ones. When the source of incentives disappeared, the corresponding behavior disappeared. And when sources of other incentives appeared, people's behavior changed.

It is curious that for European socialist countries (Poland, Czechoslovakia, Hungary) this was much less typical: despite the fact that after the war communist regimes were established there, aimed at forming a “new man,” people’s behavior continued to be controlled by the usual “internal” mechanisms inherited from the capitalist era, traditional education and culture.

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